ProperCFO

Cash flow, working capital and the weekly numbers that keep a product brand alive, from a CFO who has done the job for 25 years.

ProperCFO is for owner-operators of consumer products and DTC brands doing $2M to $100M in sales. Every video is a worked example with real operator numbers: the 13-week cash flow forecast, working capital and the cash conversion cycle, your business's salary cap, reading your P&L like a CFO, and AI agents running the back office.

New video every week. Andrew Playford is an experienced CFO and the founder of Pursor.