Prime South Africa

Prime South Africa is a trusted financial services group that offers affordable, reliable car insurance solutions to South Africans so that you can drive confidently, knowing you’re backed by the best.  

Experience the Prime difference, exclusive benefits and personal service tailored just for you. Prime South Africa (Pty) Ltd is an Authorised Financial Services Provider. FSP 41040. 

Our Prime Comprehensive, Customised, and Third-Party Plus cover plans are underwritten by Santam Structured Insurance Limited, a licenced non-life insurer and authorised Financial Service provider, FSP 1027. 

Our mission is to protect our clients and enable them to live hope-filled lives, reshaping our industry by delivering the best possible insurance with humanity, simplicity, and compassion.

The views, thoughts or opinions shared here aren't professional advice or the official stance of Prime South Africa. This is just general information and hasn't been tailored to anyone's specific situation.