Primal 4x4 and Performance

Primal 4x4 & Performance is a Charlotte, NC based off-road and performance shop. We build custom Jeeps, including Wranglers and Gladiators, along with overland builds on Broncos and Toyotas and performance trucks.
Our services include suspension and lift packages, V8 engine swaps, fabrication, armor, and performance upgrades. Whether you're building a daily driver capable of handling the trail or a dedicated rig for serious off-roading, our team has the experience to get it done right.

We are based in Charlotte and stay active in the local off-road community, including hosting group trail events for our customers.

Follow along for build videos, product reviews, trail runs, and a look inside the shop.