Previously On with Jeff Hallstead

Previously On is about the business behind branded entertainment: the deals brands make with creators and studios, who they hire to run them, and what it says about the audiences they're trying to own.

There are two formats here. The monthly show covers a month of branded entertainment in one episode. The Shorts are case studies, one activation at a time: what the brand made, who made it, and what it signals for brands at your scale. When a brand publishes results, I'll tell you who reported them.

Both draw on The Branded Entertainment Brief, my weekly newsletter for marketing and brand leaders deciding how to build entertainment into their business, and on the Activation Index, a record of more than 200 brand activations since late 2024.

Hosted by Jeff Hallstead. New issues of the Brief every Tuesday.