Premura Iconic Terroirs

Premura is a quiet gesture: the care woven into every decision before a single glass is poured.  It is not merely our name—it is our way of being.
In Southern Italy, amid rolling hills, shimmering seas, and slumbering volcanoes, we have learned that wine is never made in haste. It is crafted with deliberate attention.
Premura—that profound Italian sense of thoughtful respect—guides us through listening and unwavering dedication.
This is how our wines come to life: authentic, distinctive, and deeply connected to the most iconic landscapes of the South.
Our collection was born from a journey — a real path through the most authentic terroirs of Southern Italy.
Along this route, we sought out small hidden vineyards, listened to people’s stories, and felt the breath of the land.
It was during those very steps that we chose the names of our wines, which reflect the emotions we experienced. In each of these places, we also strongly felt the presence of iconic animals with evocative power.