Pic's Peanut Butter

Welcome to the home of Pic's Peanut Butter.

We're a bunch of peanut enthusiasts based in sunny Nelson, New Zealand, led by Chief Peanut Butter Maker Pic Picot.

From concrete mixers and farmers' markets to becoming New Zealand's favourite peanut butter, we've always done things our own way.

Follow along for behind-the-scenes factory antics, fresh-roasted peanuts, product launches, recipes, collaborations, adventures with Pic, and the occasional questionable idea that somehow works out.

Proudly squishing our own path since 2007.