PhiloSign

We are amidst a huge paradigm shift. Semiotics is the way forward.

The root of the meaning crisis lies in a misconception about the nature of logic. Charles Peirce discovered that logic and reasoning are not computational but involve aesthetical judgments and sentiments. Therefore, we should understand our experience as a continuous stream of analog information, mediated by innumerable fluctuating signs.

Peirce has gifted us with semiotics, a logical tool to conceptualize this stream of information. It is nothing less than the very logic of reality, and it is at our disposal. But, in order to truly apply semiotics, we must accept the metaphysical reality of signs. This is the paradigm shift, the new Copernican revolution. This is the way how meaning and purpose can be brought back to the world and into our lives.

The logic of the universe is at our disposal. What will you do with it?