Peter Fitzroy

I help recruitment and executive search founders rebuild their firms with AI.

Every week, I publish a real build from inside my own AI-augmented practice — workflows, automations, decisions, mistakes. No theory. No hype. The actual work. The actual results.

20+ years in executive search. Built and sold my own seven-figure agency. Formerly Korn Ferry. Now running Metamorph — an AI consultancy for the recruitment founders building what comes next."

The thesis is simple: the recruitment industry is splitting in two. Half is quietly automating. Half is sending 147 InMails wondering why nothing converts. This channel is for the founders who want to be on the right side of that split.

If you run a search firm or recruitment agency between 1 and 50 people, you're who I make this for. You've got 5 years, maybe less.

New build, every week.

Cheers,
Peter