Pearl Eye Lure Co.

Designing surf plugs from scratch.

Pearl Eye Lure Co. is a small lure project focused on designing and building custom surf fishing plugs. Each lure features a pearl eye and abalone flash and is built, tested, and refined in real ocean conditions.

This channel documents the entire process:
• lure design and prototyping
• 3D printing and finishing
• ocean testing
• surf fishing and striped bass action

Follow along as new lure designs are developed and tested in the water.