Bib (and Belle) - Building Pastel Co

I’m on a mission to get a Pastel Co cap onto every runner in the UK. Progress so far: 6 caps designed, 500+ sold, and most of my time spent walking my dog instead of running.

Pastel Co is an independent running brand being built from scratch in Bath, one cap, one collab, and one questionable decision at a time. This channel documents the actual process: the wins, the mistakes, and the days where “brand work” was just a dog walk that got filmed.

If we hit 500 subscribers by Christmas 2026, I’ll run a marathon to hand deliver a cap to someone, genuinely. At 10,000, I’ll hand deliver one anywhere in the UK, assuming I can still walk by then.

Belle, my border collie, is the unofficial face of the brand and arguably better at this than I am.

Shop the caps: pastelcompany.co.uk