Paola Apologna - Beads and Hobby Store

In 1990, we began our journey with a small artisan workshop for accessories and hats in Sofia.
A year later, we registered the brand “Reko-1”, under which we crafted handmade hats, bags, and jewelry – timeless pieces that still carry the memory of our first steps into the world of fashion.   
In 2002, we founded Paola Apologna Ltd. – to continue doing what we love most – inspiring people.
More than three decades later, we are a trusted and recognizable brand in the field of jewelry-making materials and creative hobbies.
Here you’ll find a wide selection of beads, natural stones, tools, accessories, and decorative elements – a source of inspiration for both beginners and professional creators.
For us, every customer is a creator. That’s why we strive not only to offer products but also to share ideas, inspire creativity, and help people turn their vision into something beautiful and personal.
Paola Apologna – the place where ideas come to life.