Painted Arrow

Painted Arrow is the unfiltered story of two childhood friends—Nate Hicks and Devin Cole—building a company, chasing wild places, and having a damn good time doing it. This channel documents the grind of growing Painted Arrow, the lessons learned along the way, and the hunts that keep us grounded (and occasionally humbled).

We work hard, play harder, and aren’t afraid to laugh at ourselves when things go sideways—which they often do. Expect real hunts, behind-the-scenes business moves, honest conversations, bad decisions that turn into good stories, and plenty of laughs in between. No fake highlight reels here—just two friends betting on themselves and enjoying the chaos of the process.

If you believe in putting in the work, earning the fun, and keeping things light along the way, you’re in the right place. Welcome to the Painted Arrow family.