Paayas Dairy

Paayas Milk Producer Organization symbolizes purity, inspired by the Indian word "Paayas," meaning milk or pudding — both considered sacred and auspicious. Formed on May 19, 2012, with support from NDDB Dairy Services, Paayas is owned by around 90,000 milk producers across 3,424 villages in 14 districts of Rajasthan. In a state where dairying is a major livelihood due to limited agriculture, Paayas empowers farmers by ensuring better prices and quality services for their milch animals, contributing to Rajasthan’s significant share in India's milk production.