Scotty Palmer | CPG Finance

Most CPG and beverage brands don’t know what it really costs to get one case onto a shelf. And more of them die from growth than from competition.

I’m Scotty Palmer, a CPA and founder of Palmer Strategic Advisors, a fractional CFO firm for food, beverage, and CPG brands doing $3M to $30M. Early in my career at Honey Baked Ham, I found a $2.5M inventory misstatement in my first month. Now I help founders find the margin and cash hiding in their own numbers.

Every other Tuesday, one idea you can use: how to cost a case the honest way, track profit by SKU and channel, forecast cash 13 weeks out, and grow without the cash crunch. Plain English, real math, no hype.

Free 13 week cash template, monthly webinar, and Two Weeks Free are in the links below.