Ntsane Molibeli

Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube’s search engine

Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media

Create, maintain, and promote channel content, including videos and other assets

Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners

Manage and enforce channel policies and guidelines

Supervise channel operations, including staffing, facilities, and equipment

Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising

Manage channel communications, including social media, blogs, and other owned/earned/paid media

Oversee channel business analytics, including reporting, analysis, and optimization

Develop and implement channel budget