Next Generation Modern Farmer

This communication campaign has the general objective of enhancing society’s understanding of why and how exactly the CAP benefits both all European citizens and farmers, works for long-term competitiveness of EU agriculture, contributes to building sustainable food production systems and protects food producers from unfair trading practices.
The specific objectives of the campaign are: to reach all the diverse youth groups with CAP-related content in a variety of formats; to make the selected topics attractive and interesting to them; to engage them in some interaction in order to make the received information memorable and worth searching to find out more on the selected topics.