The Myopia Mindset

The playbook for building a thriving myopia management practice — from someone who's worked every side of the industry.
I'm Matthew Herzberg. I grew up in my parents' pioneering ortho-k practice, spent 18 years with the AAOMC — eventually as Executive Director, where I built Vision By Design into what the industry calls "the Super Bowl of Myopia Management" — and brought that perspective inside Johnson & Johnson Vision's myopia team.

Now I help eye care professionals build myopia management into a thriving part of their practice — so more nearsighted kids get the treatment they need.

What you'll find here:
▶ New podcast clips three days a week
▶ Full episodes weekly
▶ Honest conversations with the ECPs doing this work well — fitting strategy, topography, common mistakes, and how to actually start
🔗 Bonus content + newsletter: https://myopiamindset.substack.com/
🔗 Daily short-form: TikTok & Instagram @myopiamindset