Mike Rivkees

I tour the world in a band called The Rumjacks. I've been picked up a lot of knowledge along the way that I couldn't find when I was starting out. I'm here to help navigate the ever-changing landscape of the music industry. 

Like it or not, social media is a big piece of the puzzle in the modern music landscape. And a lot of us musicians feel like it's an uphill battle, so Musicians Vs. Social Media is a common theme that comes up.

Since, I'm on tour several months out of the year, a huge theme is touring. Making money, losing money, and seeing the world through the lens of someone who ditched the comfortable 9-5 (I know, not the smartest decision). 

And we can't forget the most important thing to all of this, making music itself. Before we get all caught up in trying to put on an explosive live show and *go viral* we need to be able to write a damn song that people want to listen to.