Michel Peruch / Business Turnaround

Business schools teach Administration. Real growth requires Management.

I’m Michel Peruch. As a 4x CEO, 7x COO, and Harvard Business School Alumnus (AMP), I turn around international B2B groups for Private Equity. My job is fixing businesses drowning in spreadsheets but failing at execution.

Most leaders are trapped in the "MBA Playbook"—trying to control the known (Administration) instead of navigating the unknown (Management).

On this channel, I deconstruct the 52 entrepreneurial mindset needed to actually scale. We move beyond theory into real-world execution.

What you will learn:

+ Turnaround Strategy: Pivot from administering to managing opportunities.
+ Pricing & Sales: Why your 55 value proposition fails and how to fix it with 62 psychological pricing and 68 blue ocean strategy.
+ Leadership: Why I fire HR departments to build real human management.

I fix businesses that MBAs break.

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