Michael Macfarlane Associates

Michael Macfarlane Associates is a global reputation-management consultancy operating at the intersection of AI, wealth and influence. Focused on delivering global outcomes for UHNWIs, single-family offices, and their enterprises, the firm advises clients navigating complex private, commercial, investment, and philanthropic matters in a world AI where reputation is a defining strategic asset.

Combining strategy, intelligence, production, and digital, Michael Macfarlane Associates builds resilient reputations that reflect authenticity, global ambition, and legacy. Its in-house team brings together cultures, languages, and disciplines, supported by a global network of strategic offices — enabling deep insight, cultural fluency, and assured discretion wherever clients operate.

Michael Macfarlane Associates is also the producer of Wealth Office (@WealthOfficeOfficial) — an online series exploring the global influences shaping private capital and the individuals who steward it.