Evidence Mastery with Dr Massoud Toussi

Evidence Mastery is dedicated to making Real‑World Evidence (RWE) and Real‑World Data (RWD) clear, practical, and actionable.
I’m Massoud Toussi, MD, PhD, MBA — physician, data scientist, and evidence strategist with 20+ years of global leadership across pharma, CROs, and regulatory networks. I VP, Real-World Evidence in UBC. Previously, I led RWE teams at Cytel and IQVIA, contributed to international guidelines, and published widely on pharmacoepidemiology, drug safety, and comparative effectiveness.
Here, I share frameworks, methods, case studies, and insights to help researchers, clinicians, and innovators generate trustworthy, decision‑ready evidence.
Subscribe to join a global community shaping the future of evidence.