Marketplace Literacy & Subsistence Marketplaces

Marketplace literacy developed in the stream of subsistence marketplaces provides subsistence consumers and entrepreneurs with education enabling deeper understanding or know-why of marketplaces using a bottom-up approach to learning. Outcomes of marketplace literacy include improved consumer savings, self-confidence and decision-making, increased entrepreneurial intentions and enterprises, and increased personal well-being.
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Subsistence Marketplaces is a stream of research, education, and practice that takes a bottom-up approach to understand individuals and communities living in low income and address the challenges they face.  The foundation s deep engagement in research, educational, and social initiatives in specific locations around the world. For more information: https://www.subsistencemarketplaces.org