Marija Radivojevic | B2B SaaS Marketing

B2B SaaS marketing for companies scaling from product-led growth to enterprise.

I'm Marija Radivojević, founder of Mad Magnet, an embedded design and marketing team for B2B SaaS and AI companies.

On this channel, we go behind the marketing decisions that turn strong software products into brands enterprise buyers understand, trust and choose, from product marketing and positioning to messaging, go-to-market, content and distribution.

I'm also the host of MAD Talks, where I sit down with product marketers, founders and marketing leaders to unpack how standout B2B SaaS companies actually approach these decisions.

If you're building or marketing a B2B SaaS or AI product and moving upmarket, this channel is for you.

MAD Talks, practical conversations about B2B SaaS product marketing.

https://www.madmagnet.com/