Luxury Academy: Insights

Luxury Academy: Insights, hosted by Consumer Behaviour Psychologist Paul Russell shares engaging conversations on luxury consumer behaviour, persuasion and the psychology of high net worth clients. Each short episode explores how affluent clients think, decide and buy, with practical insights you can use in luxury sales and client experience. 

From exclusivity and status to storytelling and trust, we explain the behavioural science behind what truly influences luxury clients. Perfect for professionals in jewellery, private aviation, fashion, travel and other sectors who want to master luxury communication and increase sales without ever appearing to sell.