Lucreative Africa

We are on a mission to educate and equip young African creatives with the business knowledge they need to become financially successful and thriving creative entrepreneurs.

For so long, artists on the continent and beyond have been nurtured to believe they have to sacrifice their material well-being in order to focus on their work and passion. We envision a continent (Africa) where this “starving artist” narrative is shifted to a “striving artist” mindset. Through our work, we are nurturing and building a force of African artists/creatives who are well-rounded and do not have to sacrifice one aspect of their life to find fulfilment in the other.

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