Live to the MAX!

Live to the MAX! is an initiative by Dr. Ben and Tamara McKenzie dedicated to reducing and preventing unnecessary deaths related to anaphylaxis and asthma. The initiative was launched in 2023, following the tragic death Ben and Tamara's son, Max, who died at the age of 15, from hypoxic brain injury sustained during food anaphylaxis related bronchospasm.

Live to the MAX! aims to raise awareness about anaphylaxis and asthma, as well as provide an educational platform for critical care clinicians in best-practice resuscitation techniques when treating patients with anaphylaxis and ashtma.

The implementation of the AMAX4 algorithm in an unconscious anaphylaxis/ asthma patient in medical care should largely prevent unnecessary deaths.