Lisa Pellegrin

Founder-led companies. Redesigned as investor-grade assets.

I'm Lisa Pellegrin. I've spent over two decades on the side that grades, prices, and decides — assessing more than 1,000 founder-led companies.

Here, I share the investor lens on what gives a company value beyond the income it produces for its founder: value that can be demonstrated, sustained and transferred.

Whether you're building toward Scale, Fund, Sell, Transition or Keep, this channel covers what an investor-grade company looks like, where value gets discounted, and what you can do about it.

Most founders build income. Few build assets.