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Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It leverages online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. The key components of digital marketing include:

Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) organically, thereby increasing visibility and traffic.

Search Engine Marketing (SEM): Paid advertising on search engines like Google, where advertisers bid on keywords to display ads in search engine results.

Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. This can include blog posts, videos, infographics, and more.

Social Media Marketing (SMM): Promoting products or services on social media platforms like Facebook, Instagram, Twitter,