Lichthalle MAAG

The Lichthalle MAAG is the first, permanent museum in Switzerland for immersive art and has opened on September 22, 2021 with the world premiere of "Viva Frida Kahlo - Immersive Experience". 
Information technology has advanced to the point where one can literally immerse oneself in the work and world of painters through video projections and other visual and audio devices. Pixels replace brush strokes, and the focus on magnified details, along with appropriately used animation and sound effects, reveal new dimensions in an artist's work. Of course, a digital show can't really replace an exhibition of originals. But it does provide a broad audience with a low-threshold, sensual, and emotional approach to art, perhaps awakening a desire for more. But even connoisseurs can be entertained by immersing themselves in the virtual world, assuming they don't act too puristic.