Leading by DESIGN

One executive at a time, Leading by DESIGN is dedicated to making West Michigan the place to find the country’s best leaders.

Founded by Rodger Price in 2014, Leading by DESIGN was built on the premise that leadership skills are not always inherent, but when those skills are offered through experiential and reinforced learning models, they can be developed.

Our mission is to do everything possible to help you discover and develop your unique design for leading well.