Land Leisure & Tourism Show

The UK'S must-attend event for businesses creating unforgettable visitor experiences
The Land Leisure and Tourism Show is the UK’s leading event for visitor attractions, holiday parks, experience providers and rural businesses, designed to help operators grow, diversify, and improve profitability.
Co-located with the Farm Business Innovation Show, the UK’s farm diversification event, the show offers an even broader platform for growth, reflecting the increasing crossover between rural enterprise, tourism and leisure.
We bring together innovative suppliers, expert insight and the 2026 trends shaping the sector to give both established businesses and new entrants practical solutions to enhance their offer, overcome operational challenges and build resilient, future-ready businesses.
 
We look forward to seeing you on the 4 - 5 November 2026 at the NEC Birmingham.