La Cucaracha by Primetag

La Cucaracha is an award-winning web series that follows the innovative journey of Primetag, the global referent in influencer marketing analysis and ROI measurement, that embraced change in the wake of the COVID-19 pandemic. Recognising that the traditional 9-to-5 office model no longer aligned with the modern workforce. Primetag introduced the Nomad Office concept, allowing employees to work from inspiring locations like Ibiza. This raw, authentic series documents the company’s evolution and its bold approach to redefining work culture. 
Recently awarded Best Web Series of 2024 at the Hollywood Web Series Festival, La Cucaracha showcases how flexibility, innovation, and breaking away from convention can lead to both innovation and talent retention.