Keep What You Earn

Keep What You Earn is for aesthetics and wellness practice owners who want to scale profitably and build a sellable business, even if you don't have plans to sell. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue, ready to move beyond reactive decision-making and into disciplined, strategic growth. You're in the right place if you’re focused on breaking past the $2M ceiling, improving cash flow predictability, increasing margins, opening additional locations, or preparing your practice for a future sale. We focus on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.