Justin “JusRip” Costello

Welcome to the official channel. I am a builder in every sense of the word—from crafting hard-hitting hip-hop and trap beats to founded Costello360, LLC. My journey started as "RippA" in the legendary Atlanta duo Lyrikal Assassinz, where we dominated the talent circuit and shared stages with icons like T.I., Young Jeezy, and Ludacris.
The defining moment of my career? Turning down a million-dollar record deal to protect my creative ownership and integrity. I chose to stay true to my roots rather than let the industry reshape my identity.
On this channel, you’ll find the intersection of my life and work:
• Music: Official releases, including tracks from "To Whom It May Concern."
• Entrepreneurship: Behind the scenes of Costello360 and my creative ventures.
• Culture: Truth-seeking, comedy, and the unbreakable foundation of fatherhood.
Success isn't defined by the deals you take, but by the values you keep. 🏁