Joseph Hanna: Author and Product Visionary

Joseph Hanna challenges conventional product management wisdom with his groundbreaking Pivoting Life Operating Model (PLOM). A veteran innovator with five successful exits and numerous patents in AI technologies, Joseph brings three decades of experience transforming how companies approach product strategy.

As founder of Pivoting Model Partners and author of the #1 Amazon New Release "Pivoting as a Way of Life," Joseph reveals why SaaS companies waste $29.5B annually on unused features and introduces a framework for continuous innovation that's transforming how businesses adapt to market changes.

His expertise spans product strategy, SaaS, data products, and AI integration, making him a sought-after advisor to PE firms and Fortune 500 companies. Joseph's practical experience leading ENGAGE (acquired by Carlyle) and other successful ventures brings real-world credibility to his revolutionary approach to product management.