John and Alice

John and Alice is an artist’s studio disguised as a fashion label.
We stand against the monotony of modern fashion, embracing vivid retro colour, bold graphics, and natural, comfortable yarns.

Designed in London, our knitwear is made to move with you, to breathe, and to feel lived in.
Soft textures. Relaxed silhouettes. Expressive details that read as a quiet celebration of individuality.

For the moments you keep to yourself.