Joe Coffee Company 

Our story begins at the corner of Waverly & Gay. Back in 2003, founder Jonathan Rubinstein opened our very first café on that corner of Greenwich Village with a simple mission: brew high-quality, delicious coffee and serve it with warm hospitality. That mission hasn't changed.

Today we've grown to over 20 cafés throughout Manhattan, Brooklyn, and Queens, with our own roastery in Long Island City. As New York's hometown specialty coffee company, we're proud to continue to innovate and lead as the specialty coffee movement expands.

We build long-term relationships with our producers and roast every coffee in small batches, cupping samples each week so every cup reflects that care. We're committed to sourcing at least 80% of our coffees from Rainforest Alliance certified producers, supporting social, economic, and environmental sustainability from farm to cup.

Subscribe for a closer look at what happens behind the bar — and if you're ever near one of our cafés, come say hi.