Marketing Insights from Leading Industry Experts

Inside Marketing is Mike Grehan's channel for the search and performance marketing industry. Mike is an SEO pioneer who was instrumental in promoting the importance of search in marketing strategy from the dawning of the industry. He wrote the first book on the subject of SEO and the underlying science of information retrieval. He is formerly the publisher of two of the industry's top marketing titles: SearchEngineWatch.com and ClickZ.com., as well as producer of the largest global search marketing event SES Conference & Expo. He has held senior executive positions with leading agencies such as iProspect, Acronym Media and NP Digital. He is currently Chief Executive Officer with New York based agency Chelsea Digital. Formally, Mike was a popular radio show DJ in the UK.