The Influence Gap

Welcome to the Influence Gap hosted by Crystal Golightly and Nathan Herrman where we explore real influence in B2B technology and beyond (we think).

What we plan to cover:
- B2B & Consumer Blur: Why B2B marketing is bleeding into consumer spaces (and vice versa).
- Human vs. The Machine: How to maintain authentic relationships and trust in the age of AI.
- Real Buying Center: Navigating the massive web of internal and external stakeholders influencing modern deals.
- Ecosystem: Direct, unfiltered takes on analyst relations, demand gen, media, and tech.

We aren't claiming to be the ultimate gurus, but we’re bringing on a rotating lineup of industry experts, practitioners, and leaders to explore what actually bridges the gap between a product and a purchase decision.