Industry Transparency Center 

We are a global strategy and insights organization serving the health ingredient and natural products space. 

Ingredient Transparency Center (ITC) surveys thousands of consumers and practitioners throughout the eight countries on an annual basis to help companies validate market assumptions, learn about consumer mindsets, compare year over year attitudes and behaviors, and uncover insights into emerging and poorly understood ingredients. ITC delivers insights, defines a global strategy, and leads the implementation of effective action in the market.