Ilia Shemi

✂️ Welcome to my Haircut Transformations channel.

I’m Ilia Shemiakin — Founder and Art Director at Cut&Shout, a Lisbon-based hair salon. I’ve been cutting hair professionally for 13 years — all lengths, all textures — working with scissors, clippers and razor, blending hairdressing and barbering techniques.

This channel started as an ASMR project, but today the focus is wider: haircut transformations driven by strong decisions — sometimes a fix, sometimes an emotional reset.

I’m not only the hairdresser — I’m also the director and producer of this channel. Together with my small team — a cameraman and an editor — we shape each video into a cinematic transformation experience.

If you enjoy real hair work, transformations, and the art of cutting — welcome.