INSTITUTION 

INSTITUTION is a creative project founded by Galib Gassanoff to express his personal and aesthetic connection to the cultures he is part of. It operates as a social-artistic organization with an ethical foundation. The name "INSTITUTION" itself reflects the project's larger scope beyond fashion. An institution is a humanly devised structure of rules and norms that shapes and constrains individual behaviour. All definitions of institutions entail a level of persistence and continuity.

Galib Gassanoff, founder and creative director of INSTITUTION, is a Georgian of Azerbaijani descent, raised in the outskirts of Tbilisi amidst contrasting cultures and languages, immersed in the craft and traditions of local ethnic groups. At eighteen, he moved to Milan to further his fashion education and experiences, where, in 2016, he co-founded and co-designed ACT N°1 until the MFW SS2023 show before founding INSTITUTION in 2024.