HOMEBOY Loud Couture

HOMEBOY Loud Couture

30 YEARS OF HOMEBOY - STORY OF A LEGEND

We are Streetwear

Homeboy was founded in 1988 as the world's third streetwear brand. 30 years ago streetwear was still original and stood for skatewear. The origin of Homeboy lay in skating, but already with the foundation the hand was reached out towards music.

The year 1988 is considered the break-out year of hip-hop. Cult bands like Public Enemy, Run-DMC, N.W.A. or Ice-T swirled up the scene not only musically but also fashionably. Homeboy sensitively picked up the vibes of rap culture and the mentality of the artists and formed them into fashionable originals. Already in 1989 the label equipped the German hip-hop legend Moses Pelham. In 1991 Die Fantastischen Vier were joined.

In the 80s, the first action sports took off into a future that forever shaped an entire generation of athletes. Skating was the origin of a "coolness" that had a lasting impact on fashion over the years and decades. The Skinny Jeans is the las