Google Ads Strategy Hub | Sarah Stemen

Most Google Ads experts are talking about tactics, hacks, and giving prescriptive advice. AI is highlighting the flaws in this advice and it isn’t working for a lot of businesses anymore.

The platforms don’t respond to tactics. Platforms respond to behavioral incentives (signals).

In my work, I’ve seen how confusing this shift feels. “Guiding” the platform feels soft and intangible based on what we have been focusing on for years.

But the misunderstanding of signals and the new AI reality is where we are today.

I’m Sarah Stemen, a Platform Behavior Analyst. I study and interpret platform behavior so business owners feel safe, informed, and in control. My work focuses on:

• why the platform is behaving the way it is
• what signals your account is sending
• where risk is hiding
• how to protect your budget
• and what patterns actually matter

I follow the platforms so you don’t have to.