Sergey Sheykhetov & Global South Research

Global South Research helps companies address business startup issues in the Global South. These countries include, for example, Africa, Asia and Latin America. 

The company offers the following services:
- Market and consumer behavior research in Global South countries.
- Research on market size and competitive landscape in the Global South.
- Researching unmet market needs to adapt existing products and develop new products and services.
- Determining the value of products and services to potential customers in the Global South.Developing communication strategies, adapting brands and advertising for consumers in the Global South.
- Evaluating the effectiveness of marketing campaigns and brand health.
- UX-research: adaptation of existing and creation of new products for users in the Global South.
- B2B research of any complexity: assessment of market size, competitive environment, pricing expectations and sales strategy development.