GenuTrace

GenuTrace provides expert consulting in supply chain traceability, brand protection, and product authentication. We empower brands and their supply chain partners to prove the origin of products and raw materials using forensic science and advanced data analytics, ensuring compliance, authenticity, and traceability throughout the supply chain.

GenuTrace collaborates with global brands, manufacturers, mills, growers, and commodity merchants across various industries to verify products and helping to preserve integrity and transparency throughout the entire supply chain.

Our Services:
Origin Verification
Supply Chain Traceability
Strategic Traceability Communications

Our Industries:
Cotton and Agriculture
Textiles
Personal Care
Custom Programs