DTC Architects

The short-format podcast where the DTC architects actually building brands share their insights and lessons most founders only learn the hard way.

Every week, I sit down with one expert across paid, organic, retention, CRO, brand, packaging, tech, and everything in between - and pull out the sharpest takes!

No theory. No fluff. Just the people doing the work.

What you'll find here:
↳ Google Ads, Meta, TikTok Shop, SEO, AEO/GEO
↳ Email, SMS, loyalty, retention
↳ CRO, UX, copywriting, conversion psychology
↳ Brand identity, packaging, video, creative
↳ Shopify apps, AI tools, analytics, attribution
↳ The operators behind brands you've actually heard of

Built for DTC founders, operators, and agency leaders running brands between $1-50M in revenue.

🎙️ New episodes weekly
📺 Also on LinkedIn and IG

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I'm Gary Kulaev. When I'm not interviewing the people shaping DTC, I lead Weblics - a care-driven CRO agency for mission-driven Shopify brands. $6.4M added revenue across 65+ clients.