GTM for Professional Services

Ashley Emery didn't read this book before she named the problem. She was the CMO at VelocityEHS when she built Project Dead Zone internally. "The land of loss where leads go in and never come out." She named it on her own.

That is what happens when a problem is real enough.

This show is for the CMO who already knows what the Dead Zone is. And the managing partner who is about to find out their pipeline has one.

Every GTM framework built in the last forty years was designed for product companies launching to strangers. This is the first one built for firms that sell to people who already know them.

Professional services firms deserve marketing as sophisticated as the work they sell.

The book drops end of Q2 2026. GTM for Professional Services: The Relationship Revenue OS by Adam Fridman and Richard Ashbaugh.

Hosted by Adam Fridman (Founder, Mabbly) and Richard Ashbaugh (CEO, Mabbly). 179 episodes and counting.

See if your pipeline has a Dead Zone: discover.mabbly.com