A Go-To-Market Perspective

The idea behind the A Go-To-Market Perspective podcast is simple: reinforce the best practices across every GTM discipline while discovering the hype-free AI innovations delivering impact today. Episodes features conversations with experienced leaders across sales, product marketing, demand gen, brand, PR, analyst relations, advocacy, enablement, product management, and more. We discuss what works: the frameworks, tradeoffs, and operating models behind high-performing teams. Guests also share how they thoughtfully leveraging AI to evolve their specific functions and processes.

Hosted by Rob Karel, a seasoned B2B SaaS marketing executive with more than 25 years of experience across product marketing, go-to-market strategy, brand, and executive storytelling. Rob brings a practitioner-first perspective shaped by leadership roles in enterprise software, analyst research, and consulting—focused on what works to drive relevance, differentiation, and growth in complex B2B markets.