Froot Root Personal Care Products for Kids

Welcome to the world of Froot Root!
Born from our quest as parents navigating the tween years—a time of laughter, growth, and a few challenges .As our child grew into a tween, his lifestyle changed - more sports, activities, time outdoors, travel, and, as a pre-teen, an evolving body. Finding the right care for our child’s changing skin and hair felt daunting amidst the market's gaps. Baby care products seemed too mild, and adult or teen products too strong.

Getting it just right..
With over forty years combined in the personal care industry, we set out to create products for the unique needs of these  delicate years. We collaborated with experts in Ayurveda, dermatology, and child care, many of whom are also tween parents. Every product was rigorously tested with hundreds of kids, their parents (and on our child too). After 2 years, we were finally satisfied with the solutions coming out of our lab: just right for kids. And that is Froot Root, from our family to yours.